If you’re still caught up in SEO practices and ken how that worked in 2007, it’s time to get au courant — expeditious! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed.
Here are seven SEO truths you can’t afford to ignore.
What people verbalize about you offline can influence your overtness online — and what people learn about you online impacts offline sales. Your offline and online presence need to be unified to engender a consistent brand experience for your customers, so ascertain that these marketing teams are working hand in hand for maximum impact.
Modifications like these are often suggested by a non-specialist, and the impact can be solemn. You could lose your search rankings — then sales and magnification stall, additionally.
Some clients consulting me only want to fixate on getting incipient traffic. They believe their current search rankings will remain forever. That’s erroneous. Placements can shift in an instant, without any admonition. You’re perpetually playing bulwark.
Search engines are consequential in the buying cycle. Losing your search engine rank could make a dent in your finances. Sticking your head in the sand and ignoring this authenticity can prove a costly mistake for your business.
SEO isn’t just a one-time implementation of website changes. It’s a strategic initiative with many moving components. Fixing things locally isn’t enough. Google visually examines things like gregarious signals, ascendancy back links and utilizer trust to rank websites. These can’t be facilely manipulated or fine-tuned through shortcuts.
Every business bellwether in 2014 and beyond must understand these transmutations. Being nescient of (or ignoring) them places your business in peril.
While switching to a more incipient CMS can often provide many benefits in terms of productivity and functionality, many things can go erroneous from an SEO perspective:
In most cases, “search-engine-friendly” or “SEO-friendly” just designate that your CMS has built-in capabilities that sanction your team to implement crucial on-site SEO elements without the avail of a developer. This might include the ability to adjust denomination tags, integrate meta elements, define page URLs, engender XML sitemaps, etc.
In other words, a search-engine-cordial CMS gives you the implements, but you’ll still need an experienced SEO to make felicitous utilization of them.
Trusting your CMS vendor or programmer to get this right is hazardous. You wouldn't let a plumber fine-tune your electrical wiring just because he’s working on the same wall, would you?
Programmers, designers and SEO consultants are three distinct specialists. Getting them to collaborate while orchestrating your site re-design can avail you evade the situation European airline Ryanair recently faced, dropping out of Google’s search results after a website overhaul.
Should you have any additional questions or would like more information on how you can get your site up in the search engines please feel free to drop me an E-mail: wajeehleo@gmail.com or give me a Call : +92 3366546335 you can also visit my My Portfolio.
Here are seven SEO truths you can’t afford to ignore.
1. Offline & Online Marketing Are Co-Dependent
The world is becoming flat. Boundaries between sundry digital marketing disciplines — such as SEO, paid search, content marketing and gregarious media marketing — are evanescent. Even offline and online marketing are no longer so disconnected.What people verbalize about you offline can influence your overtness online — and what people learn about you online impacts offline sales. Your offline and online presence need to be unified to engender a consistent brand experience for your customers, so ascertain that these marketing teams are working hand in hand for maximum impact.
2. Even Small, Careless Changes Can Damage Your SEO
Sometimes a business will lose its ascendant search presence because of a minor change made to their website: a tweak to the navigation bar, a transmutation to a page header or denomination tag, an incipient block of text integrated to the home page, a link included in a site-wide sidebar, etc.Modifications like these are often suggested by a non-specialist, and the impact can be solemn. You could lose your search rankings — then sales and magnification stall, additionally.
3. You Don’t Own Your Search Rankings
Having your site ranked on Google is not your right or due. It’s a privilege. Google owes you nothing. Don’t expect special treatment, regardless of how paramount or prosperous your business is.Some clients consulting me only want to fixate on getting incipient traffic. They believe their current search rankings will remain forever. That’s erroneous. Placements can shift in an instant, without any admonition. You’re perpetually playing bulwark.
Search engines are consequential in the buying cycle. Losing your search engine rank could make a dent in your finances. Sticking your head in the sand and ignoring this authenticity can prove a costly mistake for your business.
4. SEO Isn’t An Act — It’s The Whole Play
Many clients start off cerebrating about SEO as a snapshot in lieu of a slideshow. SEO needs constant focus and perpetual work. Everything you do is inter-connected. One change will engender ripples elsewhere.SEO isn’t just a one-time implementation of website changes. It’s a strategic initiative with many moving components. Fixing things locally isn’t enough. Google visually examines things like gregarious signals, ascendancy back links and utilizer trust to rank websites. These can’t be facilely manipulated or fine-tuned through shortcuts.
5. Change Is The Only Constant
Everything about online marketing and business keeps evolving perpetually. Incipient technology emerges, and it influences the way people research and buy. Traditional cerebrating — where marketing, technology and other components of your business were siloed into watertight compartments — must die.Every business bellwether in 2014 and beyond must understand these transmutations. Being nescient of (or ignoring) them places your business in peril.
6. Mobile SEO Is Not Just “Responsive Design”
Many website owners and marketing managers cerebrate they are identically tantamount thing. Yes, getting your website to exhibit nicely on a tablet or smartphone is consequential. But mobile SEO involves much more, including optimization for:- Higher ranking on geo-targeted local search
- Facile utilizer navigation on a mobile contrivance
- Timely access to pertinent information
- Customizing utilizer experience predicated on location
- Quick and facile share-ability
7. Be Careful When Changing To An Incipient CMS
Moving your website to an incipient CMS (a more preponderant one) is good, right? Not obligatorily! Without a felicitous migration strategy in place to ascertain that SEO is preserved, switching to an incipient CMS can fundamentally kill your traffic and sales.While switching to a more incipient CMS can often provide many benefits in terms of productivity and functionality, many things can go erroneous from an SEO perspective:
- Site architecture may be damaged
- URL structure and page hierarchy can be altered
- On-page optimization may suffer
- Duplicate content issues might arise
- Many CMS solutions advertise themselves as being “search-engine-friendly” or “SEO-yare,” but that doesn’t denote that SEO is included out of the box — nor does it denote that your current SEO equity will be preserved upon making the switch.
In most cases, “search-engine-friendly” or “SEO-friendly” just designate that your CMS has built-in capabilities that sanction your team to implement crucial on-site SEO elements without the avail of a developer. This might include the ability to adjust denomination tags, integrate meta elements, define page URLs, engender XML sitemaps, etc.
In other words, a search-engine-cordial CMS gives you the implements, but you’ll still need an experienced SEO to make felicitous utilization of them.
Trusting your CMS vendor or programmer to get this right is hazardous. You wouldn't let a plumber fine-tune your electrical wiring just because he’s working on the same wall, would you?
Programmers, designers and SEO consultants are three distinct specialists. Getting them to collaborate while orchestrating your site re-design can avail you evade the situation European airline Ryanair recently faced, dropping out of Google’s search results after a website overhaul.
Should you have any additional questions or would like more information on how you can get your site up in the search engines please feel free to drop me an E-mail: wajeehleo@gmail.com or give me a Call : +92 3366546335 you can also visit my My Portfolio.
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